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Exploring the role of branding in enhancing the global appeal of Indian basmati rice.

As India increases its customer base for Basmati rice to 150 countries globally, appropriate and meaningful branding has now become more essential than ever to stay ahead of the competition and strategically enter and develop market presence. Written by Guest. By Anshul Garg As one of the world’s largest agri-economy, reducing trade deficits with era-appropriate […]

Retail rice prices remain high amid 9-year low export prices.

By Thi Ha. Retail rice prices in HCMC and Hanoi have stood firm at high levels despite paddy and export rice prices falling 40-50% to their lowest in years. Data from the Vietnam Food Association shows that paddy prices have decreased by 40-50% year-on-year to VND5,400-9,500 (US$0.2-0.37) per kilogram, depending on the variety. Meanwhile, the […]

India shuns reports of Pakistan win in Basmati ownership battle

Synopsis India has refuted Pakistan’s claims that New Zealand and Australia have recognized basmati rice as a Pakistani product. Indian officials clarified that India holds logo mark registration in New Zealand, while Pakistan does not have any registrations in either New Zealand or Australia, where applications are still under consideration. India has rebutted reports from […]

Asia rice: New season supplies keep India, Vietnam rates at multi-month lows

Reuters. BENGALURU/ MUMBAI/HANOI/BANGKOK AND BANGLADESH: Prices of rice exported from India extended their slide to their lowest level in over 19 months this week and Vietnam’s rates slipped to a two-year low, with an influx of fresh harvest supplies and delayed purchases. India’s 5% broken parboiled variety was quoted at $416-$425 per metric ton this […]

Nueva Vizcaya introduces water-saving technology to rice farming.

By Ben Moses Ebreo BAYOMBONG, Nueva Vizcaya (PIA) – The provincial government of Nueva Vizcaya has partnered with Japan-based Green Carbon Inc. (GCI) to introduce a water-saving technology to improve rice farming practices. The collaboration will facilitate the implementation of the Alternate Wetting and Drying (AWD) technology, a sustainable water management technique that reduces irrigation […]

Japan to release 210,000 tons from rice reserves amid surging prices.

KYODO NEWS. TOKYO: The government will release up to 210,000 tons of its stockpiled rice, farm minister Taku Eto said Friday, in a bid to ensure smooth distribution of the Japanese staple amid soaring prices. The stockpiled rice will be handed over to wholesalers in mid-March after bidding and is expected to hit store shelves […]

Government adjusts paddy floor price to RM1,500, maintains local rice price for six months.

By KHOO GEK SAN and ZAKIAH KOYA. KUALA LUMPUR: The floor price of padi has been adjusted to RM1,500 per tonne, up from the RM1,300 per tonne prior to this and will take effect from Feb 16. The government will also maintain the price of local white rice at RM2.60 per kg by absorbing approximately […]

APEDA asks rice exporters to adhere to the EU pesticide residue cap on stem borer insecticide.

The maximum residue level norms on Thiacloprid will come into force in Europe on May 12. By BL Chennai Bureau The Agricultural and Processed Food Products Export Development Authority (APEDA) has asked rice exporters to adhere to the new maximum residue limit (MRL) set by the European Union (EU) for Thiacloprid, which is used against […]