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Farmers In Water Scarcity-Prone Regions Benefit From Cultivating Two Pusa Basmati Rice Variants.

One of the advantages of these Pusa basmati rice variants is that the farmers can get away with less use of labour for transplantation. By ETV Bharat English Team New Delhi: Two variants of Basmati Rice, developed by PUSA scientists, have helped farmers to reduce water usage by almost 33 per cent as compared to […]

Rice drives raw food exports to $4.6bn

Mubarak Zeb Khan. ISLAMABAD: Pakistan’s raw food exports rose 8.17 per cent to $4.62 billion during the first seven months of the current fiscal year compared to $4.26bn in the corresponding period last year, mainly driven by a significant rise in rice shipments. The exports have risen for 18 consecutive months despite unprecedented food inflation […]

Basmati rice gets recognition as Pakistani product.

Also known as region’s “scented pearl” long-grain rice experiencing growing demand in US and Europe. In a blow to India’s aspirations for claiming the ownership of basmati rice, Australia and New Zealand have recognised the precious long-grain commodity as a Pakistani product. The move comes against the backdrop of New Delhi’s push for basmati rice […]

Exploring the role of branding in enhancing the global appeal of Indian basmati rice.

As India increases its customer base for Basmati rice to 150 countries globally, appropriate and meaningful branding has now become more essential than ever to stay ahead of the competition and strategically enter and develop market presence. Written by Guest. By Anshul Garg As one of the world’s largest agri-economy, reducing trade deficits with era-appropriate […]

India shuns reports of Pakistan win in Basmati ownership battle

Synopsis India has refuted Pakistan’s claims that New Zealand and Australia have recognized basmati rice as a Pakistani product. Indian officials clarified that India holds logo mark registration in New Zealand, while Pakistan does not have any registrations in either New Zealand or Australia, where applications are still under consideration. India has rebutted reports from […]

Pakistan wins Basmati rice ownership battle against India in global market

New Zealand and Australia recognise Basmati as a Pakistani product. Syed Safdar Abbas In a major victory for Pakistan, the global battle over Basmati rice ownership has resulted in India’s defeat. Both New Zealand and Australia have officially recognised Basmati as a Pakistani product, while a similar decision from the European Union is also expected […]

As Pakistan and India spar over basmati rice, some fear for its survival.

International demand for basmati rice is forecast to double over the next few years. But farmers and connoisseurs say traditional varieties are disappearing. By Rick Noack and Karishma Mehrotra LAHORE, Pakistan — Long before this land was part of a frontier between India and Pakistan, farmers here grew a precious long-grain rice that was coveted […]

The global demand for Basmati rice: Opportunities for retailers

The demand for Basmati rice is rising both domestically and internatiorially, benefiting India’s agricultural and FMCG retail sectors. With significant growth projected, retail traders are positioned to capitalize on this trend, leading to increased production, streamlined supply chains, and greater revenue opportunities Anshul Garg. The demand for Basmati rice in the domestic and international markets […]

Basmati GI tag: Odds stacked against Madhya Pradesh amid India-Pak row

With wary eye on Pak, Union govt not keen to help MP; can Shivraj Singh Chouhan pull off what Narenda Singh Tomar failed to do as Union Agriculture Minister? Surendra Prasad Singh. Madhya Pradesh’s long-winding battle to join the band of Indian states recognised as Basmati rice-producing regions under the Geographical Indication (GI) framework is […]

Asia Rice: Muted demand and rising supply keep Indian, Thai rates steady.

Reuters. MUMBAI, BANGKOK AND BANGLADESH: Prices of rice shipped from top exporter India were steady at an 18-month low while Thai rates were also unchanged from last week, amid muted demand and rising supplies. India’s 5% broken parboiled variety was quoted at $429-$435 per metric ton this week, unchanged from last week. Indian 5% broken […]