Japanese Consumers Hesitate to Buy New Rice Amid Soaring Prices
Price a Priority A survey, conducted in September by the recipe-sharing website Cookpad, asked 1,037 site users about their attitudes toward shinmai (newly harvested rice). In total, 88.9% in total stated they “want to buy shinmai,” but price proved to be an obstacle. More than 70% of respondents cited “price” as a priority when buying […]




